For over 30 years we have led the way in customer loyalty. From the simple beginnings of AirMiles, today IAG Loyalty, part of the International Airlines Goup, is a world leader in developing and managing loyalty services.
Loyalty continues to be of the biggest drivers in a consumer’s purchase reasoning and with the experience of the last 12 months, our ability to continue to deliver programmes and services that maintained that loyalty, even when planes were not flying, proves how critical customer loyalty can be.
Customers remain at the heart of what we do at IAG Loyalty. Through our loyalty services we offer partners ways to attract, acquire and retain customers, through using our reknown Avios rewards currency. Today customers can collect Avios on IAG airlines and with our oneworld partners, when they fly, use their credit or bank cards, and shop with our retail and travel partners or in our online eStores.
Beyond this, IAG Loyalty remains dedicated to seeking out new ways to strengthen customer loyalty by giving our partners exciting and outstanding solutions for their own programs, to win and retain consumers. The new world of virtual working that has been driven by the pandemic has led to the development of new innovative products and services focused on the wellbeing and rewarding of employees too.