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9th Annual Enhancing Customer Loyalty and Retention Summit

4 - 6 June 2019, Barcelona

The event is designed to provide you with key learnings from recent projects from the senior expert speakers from leader companies in the customer loyalty and retention. The interactivity and diversity of the event will enable you to get inspiration from various perspectives, industries and markets, and the real-life case studies will give you insights into opportunities to drive the loyalty strategically.

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 SUMMIT WILL HOST SPEAKERS FROM THE WORLD’S LEADING COMPANIES

See Sample of Key Note Speakers and Their Case Studies.

Ajit
SIVADASAN

VP/GM Global eCommerce

Kornel
MULLER

Senior CMI Director Europe

Svetlana
LIKHAREVA

Chief Marketing Officer, Central and Eastern Europe

Maciej
PARTYKA

Global Head of Customer Insights

Alexey
GORBAN

Head of Aeroflot Bonus Department

Monika
SCHULZE

Global Head of Customer Experience & Digital Strategy

EXPERIENCE BASED CASE STUDIES

Moving from Transactions to Advocacy!

As the global digital landscape gets more connected and complex, managing customer expectations and brand loyalty has become a significant challenge for organisations.

Lenovo

Artificial Intelligence in Marketing

The biggest accelerator of digital transformation – AI technologies, extend human physical capabilities and people brain power.

Microsoft

Using machine learning to improve digital experience of business customers

How Barclaycard reimagined a process for collecting feedbacks from businesses visiting its website.

Barclaycard

HOT CONFERENCE TOPICS

Will Be Discussed

  • Voice of Customer: Co-creation of loyalty strategy with your customers
  • Emerging technologies: Which to prioritise for driving your customer loyalty strategy? Looking closely into ML, IoT, automation, and big data management
  • Digitisation of customer experience to drive loyalty
  • Loyalty beyond rewards: What are the overlooked drivers for customer loyalty? How to enhance loyalty without a loyalty program?
  • How to distinguish your rewards in the competitive world and across different markets and generations?
  • Managing loyalty strategy in an omnichannel environment: Choosing the channels that matter to your customers
  • New currencies of loyalty: Monetary rewards vs. alternative benefits
  • Churn prevention
  • Managing brand and experience loyalty strategy alongside customer loyalty program

WHAT DELEGATES SAID

About Allan Lloyds Events

 SPONSORS 2019

FOR MORE INFORMATION REQUEST FULL PROGRAMME

See what keynote speakers will be taking part in the exclusive speaking panel.
Explore what Case Studies will be discussed by our senior corporate speakers

9th Annual Enhancing Customer Loyalty and Retention Summit
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