As technologies such as 5G, Cloud and Edge Compute drive accelerated transformation across industries it becomes critical to strengthen your customer relationships by doing co-development of business and technology strategies as well as co-development of execution capabilities. Only by close collaboration with your customers can you tap into the value that these technologies enable.

Airline loyalty programs are focusing on becoming more relevant outside the travel domain. What is Flying Blue’s vision and how is the future shaped? In this session, the strategy of Air France-KLM’s loyalty program will be discussed, with partnerships as the main focus area.

• Flying Blue program strategy
• Flying Blue commercial (partnership) business
• Flying Blue new direction for 2024

Accelerate customer value and achieve long lasting growth by setting customer management at the core of business management and at the forefront of transformations.

• Infusing customer management to strategic business management
• Customer KPIs: Key to bridge silos to customers outcomes
• From customer strategic insights and programmatic focus
• Operating model, ecosystem and effective tech stack

Success in the digital age implies to join forces to create value, and harness new opportunities. New venturing models are gaining ground for creating highly collaborative win-win business relationships in which both parties are equally committed to each other’s success redesigning customer experience and loyalty through value-driven and long-term relationships.