14th Annual Enhancing Customer Loyalty & Retention Summit

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Past Speakers

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Donata Peksa

Head of Brand Experience

CASE STUDY

Modern Storytelling - Delivering Global Brand Campaigns to Build Awareness and Consideration

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

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Rebuilding brand’s heritage as a brilliant storyteller to bring to life competitive advantage and drive brand awareness and consideration among customers, clients, employees and stakeholders. How enterprise-wide global brand campaigns drive fame, salience and meaningful difference. Challenges of a multi-market and multi-channel delivery – keeping global consistency with local relevance.

Maite Riviera

Head of Customer Engagement & Insights

CASE STUDY

H&M Strategy to Deliver a World-Class Customer Experience across Multiple Channels Through The Loyalty Program

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

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How H&Ms Loyalty Program can be integrated to deliver the best omni-channel experience to our customers.

Monika Schulze

Supervisory Board Member

CASE STUDY

Customer Experience is More Important than Brand

Brand experience (BX) and customer experience (CX) play essential roles in a company’s success. Both concepts are closely related, but they’re two things entirely. However, Brand and customer experience work in tandem, and for your business to benefit from them in the long run, you need to understand how to best define both as part of your company’s strategy.

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

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Márton Homola

Group-level Head of Loyalty Programs, Digital Channels and CRM

CASE STUDY

MOL on the MOVE: How We Create Customer Engagement and Boost Value by Digitalization of Loyalty Program

MOL Group – the leading oil and gas company in Central-Eastern Europe – digitalizes its customer-facing operation constantly: by data-driven loyalty program (MOL MOVE) in several countries in the region. During the presentation I will elaborate on our journey which is not only about digitalization, but how we can be more relevant to the customers in offering and communication, how we can create smoother customer journeys and create higher excitement and engagement in the oil and gas retailing sector.

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

Show More

Esther Hoogerdijk

Deputy Director Partnerships & Loyalty Partnerships Program Manager Flying Blue

CASE STUDY

Flying Blue, A Frequent Flyer and Daily Lifestyle Program

Explore Flying Blue’s latest initiatives in our upcoming presentation: ‘Elevating Loyalty – The integration of lifestyle partnerships into the Air France-KLM loyalty program’. Discover how new solutions and collaborations are redefining member engagement and loyalty.

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

Show More
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11

Donata Peksa

Head of Brand Experience

CASE STUDY

Modern Storytelling - Delivering Global Brand Campaigns to Build Awareness and Consideration

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

Show More

Rebuilding brand’s heritage as a brilliant storyteller to bring to life competitive advantage and drive brand awareness and consideration among customers, clients, employees and stakeholders. How enterprise-wide global brand campaigns drive fame, salience and meaningful difference. Challenges of a multi-market and multi-channel delivery – keeping global consistency with local relevance.

33

Maite Riviera

Head of Customer Engagement & Insights

CASE STUDY

H&M Strategy to Deliver a World-Class Customer Experience across Multiple Channels Through The Loyalty Program

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

Show More

How H&Ms Loyalty Program can be integrated to deliver the best omni-channel experience to our customers.

55

Monika Schulze

Supervisory Board Member

CASE STUDY

Customer Experience is More Important than Brand

Brand experience (BX) and customer experience (CX) play essential roles in a company’s success. Both concepts are closely related, but they’re two things entirely. However, Brand and customer experience work in tandem, and for your business to benefit from them in the long run, you need to understand how to best define both as part of your company’s strategy.

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

Show More
44

Márton Homola

Group-level Head of Loyalty Programs, Digital Channels and CRM

CASE STUDY

MOL on the MOVE: How We Create Customer Engagement and Boost Value by Digitalization of Loyalty Program

MOL Group – the leading oil and gas company in Central-Eastern Europe – digitalizes its customer-facing operation constantly: by data-driven loyalty program (MOL MOVE) in several countries in the region. During the presentation I will elaborate on our journey which is not only about digitalization, but how we can be more relevant to the customers in offering and communication, how we can create smoother customer journeys and create higher excitement and engagement in the oil and gas retailing sector.

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

Show More
22

Esther Hoogerdijk

Deputy Director Partnerships & Loyalty Partnerships Program Manager Flying Blue

CASE STUDY

Flying Blue, A Frequent Flyer and Daily Lifestyle Program

Explore Flying Blue’s latest initiatives in our upcoming presentation: ‘Elevating Loyalty – The integration of lifestyle partnerships into the Air France-KLM loyalty program’. Discover how new solutions and collaborations are redefining member engagement and loyalty.

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

Show More

Ahmed Nasr

Operations Director Egypt and Director Milk Africa & Turkey

Khaled Elsharkawy

Integrated Supply Chain Senior Director

Mueen Uddin Siddique

Senior Director – Access Network Procurement

Shannon Hore

Senior Vice President Procurement and Logistics

Sandeep Sharma

Director Group Procurement & International Markets Supply Chain

Hottest topics

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Testimonials

What our users say about our conferences

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Great structure. It made the event feel more cozy & personal. People felt more at ease to interact with each other. Very insightful topics.
Nagarro
Digital Insights Leads & Customer Experience
Overall a great sessions. Amazing content. Much better than most.
Emirates National Oil Company
Head Loyalty, CRM & Data
Good event where pharma companies can exchange experience. I got a very good overview about the hot topics in PV and current needs and developments.
Vifor Pharma
Head Clinical Drug Safety
Good event overall with experts in the loyalty field. Great opportunity to learn what different industries are doing and great networking.
DHL Supply Chain
VP Global Customer4Life
Great structure. It made the event feel more cozy & personal. People felt more at ease to interact with each other. Very insightful topics.
Nagarro
Digital Insights Leads & Customer Experience
Overall a great sessions. Amazing content. Much better than most.
Emirates National Oil Company
Head Loyalty, CRM & Data
Good event where pharma companies can exchange experience. I got a very good overview about the hot topics in PV and current needs and developments.
Vifor Pharma
Head Clinical Drug Safety
Good event overall with experts in the loyalty field. Great opportunity to learn what different industries are doing and great networking.
DHL Supply Chain
VP Global Customer4Life

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