CASE STUDY
The Employer Experience Proposition
Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.
- 01Digital marketing – More important than ever
- 02Commercial innovation
- 03Post-pandemic era: An accelerator of digital transformation
- 04Importance of developing the right content
- 05Future of pharma sales & marketing
- 06Customer centricityand customer engagement
CASE STUDY
The Employer Experience Proposition
Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.
- 01Digital marketing – More important than ever
- 02Commercial innovation
- 03Post-pandemic era: An accelerator of digital transformation
- 04Importance of developing the right content
- 05Future of pharma sales & marketing
- 06Customer centricityand customer engagement
Speakers
Sample of Keynote Speakers and their Case Studies
CASE STUDY
The Employer Experience Proposition
Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.
- 01Digital marketing – More important than ever
- 02Commercial innovation
- 03Post-pandemic era: An accelerator of digital transformation
- 04Importance of developing the right content
- 05Future of pharma sales & marketing
- 06Customer centricityand customer engagement
CASE STUDY
Modern Storytelling - Delivering Global Brand Campaigns to Build Awareness and Consideration
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
Rebuilding brand’s heritage as a brilliant storyteller to bring to life competitive advantage and drive brand awareness and consideration among customers, clients, employees and stakeholders. How enterprise-wide global brand campaigns drive fame, salience and meaningful difference. Challenges of a multi-market and multi-channel delivery – keeping global consistency with local relevance.
- 01Inspiring brand campaign ideas with a consistent audience insight and brand strategy
- 02Making competitive advantage human and emotionally engaging in a financial services industry 'sea of sameness'
- 03Bringing to life the idea of international networks and their benefit to clients and customers
- 04Delivering a multi-channel global brand campaign in 'international waters' and awareness-building global media
- 05Enhancing customer and employee brand loyalty
CASE STUDY
H&M Strategy to Deliver a World-Class Customer Experience across Multiple Channels Through The Loyalty Program
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
How H&Ms Loyalty Program can be integrated to deliver the best omni-channel experience to our customers.
- 01The value of an Omni-channel customer: How loyalty programs boost revenue and how to measure it
- 02Digital loyalty programs: App downloads strategy in physical stores to boost multichannel experience
- 03Retention & Engagement: How to secure a 2nd purchase from a new customer
- 04How to reduce churn? Understanding customer behaviour through insights
CASE STUDY
Customer Experience is More Important than Brand
Brand experience (BX) and customer experience (CX) play essential roles in a company’s success. Both concepts are closely related, but they’re two things entirely. However, Brand and customer experience work in tandem, and for your business to benefit from them in the long run, you need to understand how to best define both as part of your company’s strategy.
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Find the uniqueness in your customer experience and use it to differentiate your brand
- 02Use your brand as a basis for your customer experience strategy
- 03A brand promise is nothing without proof and a great customer experience
- 04Experience is not a one off thing, a good relationship is build over time
CASE STUDY
MOL on the MOVE: How We Create Customer Engagement and Boost Value by Digitalization of Loyalty Program
MOL Group – the leading oil and gas company in Central-Eastern Europe – digitalizes its customer-facing operation constantly: by data-driven loyalty program (MOL MOVE) in several countries in the region. During the presentation I will elaborate on our journey which is not only about digitalization, but how we can be more relevant to the customers in offering and communication, how we can create smoother customer journeys and create higher excitement and engagement in the oil and gas retailing sector.
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Digitalization of the classic plastic card based loyalty program
- 02Usage of data in customer segmentation and offering algorithms
- 03Importance of gamification in loyalty
- 04Standardization of commercial and technical framework across 8 markets with different needs
Esther Hoogerdijk
Deputy Director Partnerships & Loyalty Partnerships Program Manager Flying Blue
CASE STUDY
Flying Blue, A Frequent Flyer and Daily Lifestyle Program
Explore Flying Blue’s latest initiatives in our upcoming presentation: ‘Elevating Loyalty – The integration of lifestyle partnerships into the Air France-KLM loyalty program’. Discover how new solutions and collaborations are redefining member engagement and loyalty.
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Flying Blue strategy
- 02Solutions launched and expected
- 03New partnerships
CASE STUDY
Modern Storytelling - Delivering Global Brand Campaigns to Build Awareness and Consideration
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
Rebuilding brand’s heritage as a brilliant storyteller to bring to life competitive advantage and drive brand awareness and consideration among customers, clients, employees and stakeholders. How enterprise-wide global brand campaigns drive fame, salience and meaningful difference. Challenges of a multi-market and multi-channel delivery – keeping global consistency with local relevance.
- 01Inspiring brand campaign ideas with a consistent audience insight and brand strategy
- 02Making competitive advantage human and emotionally engaging in a financial services industry 'sea of sameness'
- 03Bringing to life the idea of international networks and their benefit to clients and customers
- 04Delivering a multi-channel global brand campaign in 'international waters' and awareness-building global media
- 05Enhancing customer and employee brand loyalty
CASE STUDY
H&M Strategy to Deliver a World-Class Customer Experience across Multiple Channels Through The Loyalty Program
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
How H&Ms Loyalty Program can be integrated to deliver the best omni-channel experience to our customers.
- 01The value of an Omni-channel customer: How loyalty programs boost revenue and how to measure it
- 02Digital loyalty programs: App downloads strategy in physical stores to boost multichannel experience
- 03Retention & Engagement: How to secure a 2nd purchase from a new customer
- 04How to reduce churn? Understanding customer behaviour through insights
Esther Hoogerdijk
Deputy Director Partnerships & Loyalty Partnerships Program Manager Flying Blue
CASE STUDY
Flying Blue, A Frequent Flyer and Daily Lifestyle Program
Explore Flying Blue’s latest initiatives in our upcoming presentation: ‘Elevating Loyalty – The integration of lifestyle partnerships into the Air France-KLM loyalty program’. Discover how new solutions and collaborations are redefining member engagement and loyalty.
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Flying Blue strategy
- 02Solutions launched and expected
- 03New partnerships
CASE STUDY
Customer Experience is More Important than Brand
Brand experience (BX) and customer experience (CX) play essential roles in a company’s success. Both concepts are closely related, but they’re two things entirely. However, Brand and customer experience work in tandem, and for your business to benefit from them in the long run, you need to understand how to best define both as part of your company’s strategy.
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Find the uniqueness in your customer experience and use it to differentiate your brand
- 02Use your brand as a basis for your customer experience strategy
- 03A brand promise is nothing without proof and a great customer experience
- 04Experience is not a one off thing, a good relationship is build over time
CASE STUDY
MOL on the MOVE: How We Create Customer Engagement and Boost Value by Digitalization of Loyalty Program
MOL Group – the leading oil and gas company in Central-Eastern Europe – digitalizes its customer-facing operation constantly: by data-driven loyalty program (MOL MOVE) in several countries in the region. During the presentation I will elaborate on our journey which is not only about digitalization, but how we can be more relevant to the customers in offering and communication, how we can create smoother customer journeys and create higher excitement and engagement in the oil and gas retailing sector.
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Digitalization of the classic plastic card based loyalty program
- 02Usage of data in customer segmentation and offering algorithms
- 03Importance of gamification in loyalty
- 04Standardization of commercial and technical framework across 8 markets with different needs
CASE STUDY
Modern Storytelling - Delivering Global Brand Campaigns to Build Awareness and Consideration
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
Rebuilding brand’s heritage as a brilliant storyteller to bring to life competitive advantage and drive brand awareness and consideration among customers, clients, employees and stakeholders. How enterprise-wide global brand campaigns drive fame, salience and meaningful difference. Challenges of a multi-market and multi-channel delivery – keeping global consistency with local relevance.
- 01Inspiring brand campaign ideas with a consistent audience insight and brand strategy
- 02Making competitive advantage human and emotionally engaging in a financial services industry 'sea of sameness'
- 03Bringing to life the idea of international networks and their benefit to clients and customers
- 04Delivering a multi-channel global brand campaign in 'international waters' and awareness-building global media
- 05Enhancing customer and employee brand loyalty
CASE STUDY
H&M Strategy to Deliver a World-Class Customer Experience across Multiple Channels Through The Loyalty Program
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
How H&Ms Loyalty Program can be integrated to deliver the best omni-channel experience to our customers.
- 01The value of an Omni-channel customer: How loyalty programs boost revenue and how to measure it
- 02Digital loyalty programs: App downloads strategy in physical stores to boost multichannel experience
- 03Retention & Engagement: How to secure a 2nd purchase from a new customer
- 04How to reduce churn? Understanding customer behaviour through insights
CASE STUDY
Customer Experience is More Important than Brand
Brand experience (BX) and customer experience (CX) play essential roles in a company’s success. Both concepts are closely related, but they’re two things entirely. However, Brand and customer experience work in tandem, and for your business to benefit from them in the long run, you need to understand how to best define both as part of your company’s strategy.
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Find the uniqueness in your customer experience and use it to differentiate your brand
- 02Use your brand as a basis for your customer experience strategy
- 03A brand promise is nothing without proof and a great customer experience
- 04Experience is not a one off thing, a good relationship is build over time
CASE STUDY
MOL on the MOVE: How We Create Customer Engagement and Boost Value by Digitalization of Loyalty Program
MOL Group – the leading oil and gas company in Central-Eastern Europe – digitalizes its customer-facing operation constantly: by data-driven loyalty program (MOL MOVE) in several countries in the region. During the presentation I will elaborate on our journey which is not only about digitalization, but how we can be more relevant to the customers in offering and communication, how we can create smoother customer journeys and create higher excitement and engagement in the oil and gas retailing sector.
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Digitalization of the classic plastic card based loyalty program
- 02Usage of data in customer segmentation and offering algorithms
- 03Importance of gamification in loyalty
- 04Standardization of commercial and technical framework across 8 markets with different needs
Esther Hoogerdijk
Deputy Director Partnerships & Loyalty Partnerships Program Manager Flying Blue
CASE STUDY
Flying Blue, A Frequent Flyer and Daily Lifestyle Program
Explore Flying Blue’s latest initiatives in our upcoming presentation: ‘Elevating Loyalty – The integration of lifestyle partnerships into the Air France-KLM loyalty program’. Discover how new solutions and collaborations are redefining member engagement and loyalty.
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Flying Blue strategy
- 02Solutions launched and expected
- 03New partnerships