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SPEAKERS

SAMPLE OF KEYNOTE SPEAKERS AND THEIR CASE STUDIES

Ajit
SIVADASAN

VP/GM Global eCommerce

CASE STUDY / DAY 1

Moving from Transactions to Advocacy!

As the global digital landscape gets more connected and complex, managing customer expectations and brand loyalty has become a significant challenge for organisations. This talk will try to address some of the following challenges from Lenovo’s point of view.

  • Customers are increasingly following nonlinear paths in their purchase consideration process, making it difficult for brands to understand these journeys and employ meaningful strategies to service their customer’s ever more sophisticated needs.
  • Customer influence has been steadily increasing and brands have to more fully understand how customers are connected to their ecosystems to both manage the feedback and service their needs better.
  • The new paradigm is ‘advocacy’; moving customers to become spokespeople for your brand. Easier said than done, but it is an eventuality one cannot afford to ignore in a hyper competitive world.

CASE STUDY / DAY 1

Artificial Intelligence in Marketing: amplifying human ingenuity

We live in the era of digital disruption when new business models emerge, new channels are being created and new customer demand is met with new products or services. The biggest accelerator of digital transformation – AI technologies, extend human physical capabilities and people brain power. What does it mean for the marketers, and how can they take advantage of AI innovations today? Learn how Microsoft embraces own AI technologies in B2B marketing as well as how Microsoft customers innovate with AI to create superior customer experience.

  • What is AI technology today?
  • AI deployment in Microsoft B2B demand generation: ROI and lessons learnt
  • AI implementations in marketing, customer services etc

Svetlana
LIKHAREVA

Chief Marketing Officer, Central and Eastern Europe

This year Summit will host speakers from the world’s leading companies.
See sample of key note speakers.

Ajit
SIVADASAN

VP/GM Global eCommerce

Svetlana
LIKHAREVA

Chief Marketing Officer, Central and Eastern Europe

Alexey
GORBAN

Head of Aeroflot Bonus Department

Kornel
MULLER

Senior CMI Director Europe

Maciej
PARTYKA

Global Head of Customer Insights

Monika
SCHULZE

Global Head of Customer Experience & Digital Strategy

CASE STUDY / DAY 2

Using machine learning to improve digital experience of business customers

How Barclaycard reimagined a process for collecting feedbacks from businesses visiting its website.

  • The usual B2B engagement problems and lack of actionable insights
  • Chatbot rather than survey as a tool?
  • What can machine learning do?
  • Success stories and challenges

Maciej
PARTYKA

Global Head of Customer Insights

Monika
SCHULZE

Global Head of Customer Experience & Digital Strategy

CASE STUDY / DAY 2

Shifting to customer driven Innovation

Open innovation platforms become testing sites for new ideas and initiatives. Customer interaction is a must to understand their needs and improve customer engagement, loyalty and retention. Ideas platforms enable us to learn from people with different backgrounds and create versatile conversations about topics that really matter.

  • The new source of competitive advantage is deeply understanding customer needs
  • Listen to the customers to gather their insights and ideas
  • We need to change the way of working: the right company culture is crucial for innovation
FOR MORE INFORMATION REQUEST FULL PROGRAMME

See what keynote speakers will be taking part in the exclusive speaking panel.
Explore what Case Studies will be discussed by our senior corporate speakers

9th Annual Enhancing Customer Loyalty and Retention Summit
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